Heatmaps, recordings, and surveys tool based in Malta.
GDPRFree tier
Features
EU Hosted
GDPR Compliant
Encrypts in Transit
Encrypts at Rest
End-to-End Encryption
Zero Knowledge
What people are saying
★★★★★4.5Based on public user reviews · 1,528 reviews
Users praise Hotjar's intuitive heatmaps and session recordings for revealing user behavior and improving conversions, though recent pricing increases and support inconsistencies frustrate long-term customers.
Pros
- Heatmaps and recordings reveal exactly where users click, scroll, and drop off
- Dramatically simplifies conversion rate optimization and UX decision-making
- Intuitive interface requires minimal technical expertise to set up and use
- Responsive support team typically replies within a day
- Free tier enables startups to analyze user behavior without upfront cost
Cons
- Pricing significantly increased, with some reporting 800% hikes after ownership change
- Free plan severely limited; paid tiers impose arbitrary caps on daily sessions
- Support becomes unresponsive or inaccessible after subscription issues arise
- Adds website overhead, slowing load times and triggering ad blocker conflicts
- Heatmaps fail to track advanced custom code on complex websites
Reviews are aggregated from public sources and summarised by NativeEU.